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Privacy Policy

Last updated: 03/06/2025

This Privacy Policy describes how Select Fitness USA (“we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from selectfitness.com (the “Site”).

1. COLLECTING PERSONAL INFORMATION

When you visit the Site, we collect certain information about your device, interactions, and necessary details to process your purchase. Additional information may be collected if you contact us for customer support.
We define Personal Information as any data that can identify you individually.

Below is a breakdown of what we collect and why:

A. Device Information

  • Examples: Web browser version, IP address, time zone, cookies, referring pages, search terms, browsing behavior.
  • Purpose: Optimize site functionality, analyze traffic, improve user experience, and prevent fraud.
  • Source: Automatically collected via cookies, log files, pixels, tags, or web beacons through our service providers (e.g., Google, Facebook, Microsoft Bing).
  • Disclosure: Shared with analytics and advertising partners (Google Analytics, Meta, Microsoft).

B. Order Information

  • Examples: Name, billing/shipping address, payment details, email, phone number.
  • Purpose: Process transactions, arrange shipping, confirm orders, provide customer service, screen for fraud, and send updates about your purchase.
  • Source: Collected when you place an order or interact with our checkout.
  • Disclosure: Shared with Shopify, payment gateways (Shopify Payments, PayPal, Klarna), fraud detection systems, and shipping carriers.

C. Customer Support Information

  • Examples: Email, phone number, past orders, support messages.
  • Purpose: Help resolve inquiries, manage refunds/returns, provide assistance.
  • Source: Collected when you contact us.
  • Disclosure: Shared internally and with customer service platforms.

D. Behavioral Advertising & Marketing Data

  • Examples: Ad interactions, browsing behavior, purchases, engagement with promotions.
  • Purpose: Deliver targeted ads, retargeting campaigns, and product recommendations.
  • Source: Collected via cookies, tracking pixels, and ad platforms.
  • Disclosure: Shared with advertising partners such as Google, Meta (Facebook/Instagram), Microsoft Bing, and Symprosis Feed for Google Shopping.

2. MINORS & AGE RESTRICTIONS

Our Site is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from minors. If you believe a minor has provided us with Personal Information, please contact us to request deletion.

3. SHARING PERSONAL INFORMATION

We share your Personal Information with service providers to operate our business efficiently.

Examples of third-party service providers include:

We may also share your Personal Information when legally required to:

  • Respond to law enforcement requests, subpoenas, or legal proceedings
  • Protect our rights, property, or customer security

4. BEHAVIORAL ADVERTISING & TRACKING

We use your Personal Information to show you relevant advertisements and promotions.

  • Google Analytics helps us understand how customers interact with our Site (Opt-out here).
  • We track personal data (e.g., Name, Email, Address, Order ID) across Google, Facebook, Bing, and Shopify for advertising purposes.

Opt-Out of Targeted Ads:

You can disable tracking via the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

5. YOUR DATA RIGHTS & CHOICES

Depending on your location, you may have rights to:

  • Access the Personal Information we store about you.
  • Request corrections or updates to your data.
  • Delete your Personal Information (except where legally required for record-keeping).
  • Opt out of marketing emails, SMS, and tracking-based advertising.

To make a request, email info@selectfitnessusa.com.

California Consumer Privacy Act (CCPA) Rights

If you are a California resident, you have the right to:

  • Know what Personal Information we collect, use, and share.
  • Request deletion of your data.
  • Opt-out of data sales (we do not sell personal data).

Submit requests via info@selectfitnessusa.com.

6. COOKIES & AUTOMATED TRACKING

We use cookies and similar tracking tools to enhance your experience.

  • Essential Cookies (necessary for checkout & site navigation).
  • Analytics Cookies (track site performance & errors).
  • Advertising Cookies (used for personalized ads).

Managing Your Cookies

You can modify browser settings to block or delete cookies. Visit www.allaboutcookies.org for more details.

7. DO NOT TRACK (DNT) DISCLOSURE

There is no industry standard for responding to “Do Not Track” (DNT) signals, so we do not alter our data collection when DNT is detected.

8. DATA SECURITY MEASURES

We take reasonable precautions to protect your data:

  • Encryption of payment details (via Shopify & third-party payment processors).
  • Secure servers & SSL certificates for encrypted browsing.
  • Fraud prevention tools to detect suspicious activity.

Despite these safeguards, no online transmission is 100% secure. We encourage customers to use strong passwords and avoid sharing sensitive data.

9. POLICY UPDATES & CHANGES

We may update this Privacy Policy to reflect:

  • Changes in laws and regulations
  • Updates in business operations
  • Changes in third-party partnerships

You are encouraged to review this page regularly for updates.

10. CONTACT US

For questions, concerns, or to exercise your rights, contact us at:

Email: info@selectfitnessusa.com
Mail: 1 East Erie St, Suite 525-4915, Chicago IL 60611, United States